Protection specialist LifeSearch has made two senior appointments to strengthen its leadership team.
Paul Foody has joined as chief operating officer, while long-standing senior team member Paula Bertram-Lax takes on the role of chief customer & people officer.
Foody, who brings extensive experience in protection distribution and a proven track record in leveraging technology, will be responsible for consolidating and strengthening the LifeSearch proposition.
His expertise in underserved markets, including in the rental sector and working with younger demographics, offers on-the-ground experience to drive LifeSearch’s ambitions to diversify and grow within its target markets.
Commenting on his appointment, Foody said: “LifeSearch is a key player in the UK protection sector and has built an enviable reputation over the years as a disruptive force for good. LifeSearch has all the key ingredients in place – digital solutions, great people and real passion. My aim is to bring these elements together to ensure LifeSearch leads the market today, into 2025 and beyond.”
Meanwhile, Bertram-Lax’s remit has been adapted to focus on customer outcomes and experience. Since joining over 10 years ago, she has been responsible both for customer experience and revenue performance for the business.
This year, her role is transitioning towards further improving customer outcomes through insurer relationships and product governance, and overseeing a purpose-led LifeSearch employee culture.
Bertram-Lax said: “Customer centricity is a core tenet of everything we do here at LifeSearch, so I will now closely review our customer experience to ensure we serve our customers brilliantly, from first click to claim. With the FCA continuing their work on the Consumer Duty, we are determined to be a shining example in the industry of a business that is delivering superior customer outcomes.”
Debbie Kennedy, CEO at LifeSearch added: “Paul and Paula bring a powerhouse of knowledge and energy to our leadership team as we ensure LifeSearch continues to innovate, extend access to more people and set new standards.”
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