St James’s Place (SJP) has appointed Adam Higgs to the newly created role of head of protection.
He will help shape SJP’s protection proposition strategy, with a focus on driving innovation, enhancing customer value and managing end-to-end delivery of projects.
Higgs was formerly at Protection Guru, founded by Ian McKenna, joining when it was a start-up and rising to head of product.
He was also head of research – adviser services at the Financial Technology Research Centre (FTRC) and has held previous roles at both Foster Denovo and Scottish Life.
In his new role at SJP, Higgs will help raise the profile of protection within the wider business and support the planning of SJP advisers.
SJP divisional director, development and technical consultancy Tony Müdd said: “We are delighted that Adam has decided to join St James’s Place.
“His reputation within the protection industry is one of unparalleled knowledge from both a provider and distribution perspective, and we look forward to him helping us build upon the foundations we have built over the last few years.”
Higgs added: “I have been a huge admirer of St James’s Place for a long time and followed their protection proposition closely.
“In a short period of time they have built, in my opinion, the best in-house ‘write it or refer it’ proposition in the market. Using these capabilities, SJP has some ambitious growth targets for their protection business.
“I am excited to work with the team and insurers to realise these and make sure that, regardless of whether a partner wants to do it themselves or utilise the planning protection team, every client gets the protection they need.”
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